The world of digital advertising is transforming. With the gradual phasing out of third-party cookies for tracking advertising campaigns, alternative methods for user identification are emerging. Recently several browsers, such as Apple’s Safari and Mozilla’s Firefox, have decided to no longer support third-party cookies, in response to consumer requests...

Connected-Stories taps OMG’s Matthew Kramer to become their CRO with the objective to lead the expansion of Connected-Stories in the US. NEW YORK, May 4, 2021 – Connected-Stories, creative management platform leader in real-time data-driven and interactive video advertising space, has announced the appointment of Matthew Kramer as the...

In the 2020 shopping season, brands can no longer limit themselves to selling products and/or services. For consumers this is no longer enough. Brands are now required to create engaging and meaningful consumer experiences by rapidly transforming insights into messages and content for their online communication strategies in any...

The holiday season is a crucial time for advertisers, marketers, and media agencies. While Q4 is normally a booming quarter, this year there are many challenges that businesses will face, especially with the COVID-19 pandemic still growing. This guide will walk you through the biggest challenges you can expect—and...

OMD and Connected-Stories launch McDonald’s first video strategy with interactive and dynamic video formats for the reopening of McDrive. Through a number of dynamic and personalized video ads, McDonald’s aims to showcase personalized offerings based specifically dedicated to different audience segments within the video ads themselves. Through Connected-Stories creative...

A.I. is the future of advertising. From personalized content, to predicting strategies, the learning engine will help Marketers answer the new expectations of consumers....

On March 30th, an international lockdown put a majority of our global economy on hold. The resulting measures have had a tremendous impact on the way we create, share and interact with advertising content.  If the pandemic transformed our Marketer’s habits, it also brought to our workflow what we...

IAB's 2020 report showcases the rise of Connected-TV as a productive advertising medium, and the tools associated to using it successfully. ...

Connected-Stories partners up with 4A's launching a free to access initiative for 4A's members agencies. Connected-Stories will make its platform and team available for free to help 4A's agencies members restart after COVID-19....

Omnicom Media Group Italy partners with Connected-Stories to enhance its data-driven offer with the startup’s creative management platform. Through this partnership, Omnicom Media Group, widely nowned for the use of data and audiences in all advertising strategy and planning processes, confirms the increasing importance of personalized content, thus closing the gap between media and creative strategy. « Historical moments like one...