OMD and Connected-Stories launch McDonald’s first video strategy with interactive and dynamic video formats for the reopening of McDrive. Through a number of dynamic and personalized video ads, McDonald’s aims to showcase personalized offerings based specifically dedicated to different audience segments within the video ads themselves. Through Connected-Stories creative...

A.I. is the future of advertising. From personalized content, to predicting strategies, the learning engine will help Marketers answer the new expectations of consumers....

On March 30th, an international lockdown put a majority of our global economy on hold. The resulting measures have had a tremendous impact on the way we create, share and interact with advertising content.  If the pandemic transformed our Marketer’s habits, it also brought to our workflow what we...

IAB's 2020 report showcases the rise of Connected-TV as a productive advertising medium, and the tools associated to using it successfully. ...

Connected-Stories partners up with 4A’s launching a free to access initiative for 4A’s members agencies. Connected-Stories will make its platform and team available for free to help 4A’s agencies members restart after COVID-19 and enhance the quality of their proposals to clients while cutting on content production costs. This exclusive...

Omnicom Media Group Italy partners with Connected-Stories to enhance its data-driven offer with the startup’s creative management platform. Through this partnership, Omnicom Media Group, widely nowned for the use of data and audiences in all advertising strategy and planning processes, confirms the increasing importance of personalized content, thus closing the gap between media and creative strategy. « Historical moments like one...

Through the integration between Connected-Stories and Demand-Side Platforms, advertisers can leverage the highest levels of personalization, while streamlining management of dynamic contents....

The main objective of our platform is to reach a level of dynamic personalization such as to significantly increase the effectiveness of the advertising video campaigns...

With working remotely being the new normal, facilitating creative setup and ads monitoring is essential...

Apple shed light on its policy on cross-site tracking prevention last week ...