LuisaViaRoma and Connected-Stories team up to revolutionize personalized content creation through Generative AI

LuisaViaRoma, the renowned global luxury fashion retailer, partnered with Connected-Stories, the AI-powered Creative Management Platform, to revolutionize its digital content creation and personalization process.

This collaboration arose from a specific challenge: optimizing digital advertising campaigns through content personalization—a crucial element for capturing user attention, yet challenging to scale with traditional approaches. Connected-Stories addressed this by integrating AI into every stage of the process, enabling fast and efficient content creation, personalization, and optimization. This approach delivered significant improvements in both media performance and production efficiency.

During the content creation phase, the platform’s generative AI allowed LuisaViaRoma to enhance their original assets by generating multiple personalized variants, all while staying true to the brand’s visual identity. This variety sparked unprecedented creative innovation, giving the brand the freedom to experiment with different formats and combinations to discover the most effective ones. Using LuisaViaRoma’s CDP data on audience segments, Connected-Stories further personalized the content to make it more relevant, significantly improving the performance of the creatives.

The platform also enhanced the content orchestration phase by leveraging predictive AI and contextual signals to automatically optimize real-time distribution. This ensured that each consumer segment was served the most impactful advertising content, boosting campaign effectiveness.

The results were impressive. Through this partnership with Connected-Stories and the use of generative AI, LuisaViaRoma saw a marked improvement in return on ad spend, a rise in engagement and conversion KPIs, and a sevenfold increase in content production. “We are thrilled with the results we’ve achieved so far” said Nicola Antonelli, CMO of LuisaViaRoma. “Connected-Stories has enabled us to create more relevant content with unprecedented speed, significantly impacting all key KPIs.” 

As noted by Tommaso Vaccarella, Co-Founder & GM of Connected-Stories, this success showcases the real, positive outcomes of applying generative AI effectively. 

“We’re excited to work with a brand so committed to innovation and eager to embrace AI’s full potential. We’re proud to help LuisaViaRoma transform their creative processes and deliver increasingly personalized, relevant advertising experiences.”