by Claudio Vaccarella Blog title courtesy of chatGPT These are exciting times for anyone interested in or developing applications for AI in every sector, including advertising. We’re seeing Generative Artificial Intelligence (GAI) go viral on social media with image generators, editors, and chat AIs that can answer basically any...

The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...

The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...

Claudio Vaccarella, CEO Here at Connected-Stories, we’re constantly educating ourselves to improve: the NEXT platform UX, the company culture, and the approach we take as an ad tech vendor. We share these educational moments internally (and externally soon!), and sometimes we find new ways to explain the workings of...

The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...

The world of digital advertising is transforming. With the gradual phasing out of third-party cookies for tracking advertising campaigns, alternative methods for user identification are emerging. Recently several browsers, such as Apple’s Safari and Mozilla’s Firefox, have decided to no longer support third-party cookies, in response to consumer requests...