‘The creative message defines success’ A Q&A with ad tech investor and advisor Mainardo de Nardis
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...
Multimodal Content? What is it and how does it benefit creative ad personalization strategies? 
Claudio Vaccarella, CEO Here at Connected-Stories, we’re constantly educating ourselves to improve: the NEXT platform UX, the company culture, and the approach we take as an ad tech vendor. We share these educational moments internally (and externally soon!), and sometimes we find new ways to explain the workings of...
‘Creative relevance is an enormous challenge’ A Q&A with Media Trust and Safety Specialist John Montgomery
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...
Post-Cookie World: “Quality Content will make brands stand out”
The world of digital advertising is transforming. With the gradual phasing out of third-party cookies for tracking advertising campaigns, alternative methods for user identification are emerging. Recently several browsers, such as Apple’s Safari and Mozilla’s Firefox, have decided to no longer support third-party cookies, in response to consumer requests...