As the marketing and advertising landscape continues to evolve, new challenges and opportunities are radically shaping the way content is created. 

For starters, customers expect more. Gone are the days of one-size-fits-all communication— people now crave content that speaks directly to them and responds to the world around them. With Google starting to phase out 3rd party cookies, this is now harder than ever. Marketing teams are increasingly under pressure to create more content and experiment with different formats to see what will work, while continuing to grapple with ever-shrinking budgets. 

Generative AI is the revolutionary element in this scenario, making large-scale content creation and experimentation not just possible but also easier.

💡 With this in mind, last year we started working on GenAIssance, a new creative module of Connected-Stories completely powered by Generative AI. Our goal? Empowering enterprises to create more content, relevant to their specific needs and audiences, that could better engage their customers with unconventional formats. 

Featuring a conversational interface and a unique Creative Studio, both powered by the latest Google Cloud’s AI solutions, GenAIssance allows users to create dynamic, interactive and hyper-personalized content, that can also be tested and optimized in real-time through our analytics module, radically transforming their creative workflow. 

Today, we’re excited to announce that GenAIssance is now available to all users through our website and our Google Cloud Marketplace listing. 

Let’s dive into its main features!

Gen AI Strategy: the perfect assistant to create compelling strategies

We know how time-consuming it can be to develop creative strategies, and that’s where our GenAI Strategy steps in. 

Meet Leo, the conversational interface of GenAIssance designed to support users in developing effective strategies in line with their goals. Trained as a marketing specialist, Leo works as the perfect assistant to brainstorm and define all aspects of the strategy, providing tailored suggestions about customer segments, key messages and visuals to include.

Equipped with in-depth knowledge about Connected-Stories, Leo also helps users make the most of the platform, for example suggesting the best interactive elements to include to maximize engagement. 

With Leo by your side, crafting strategies that truly resonate with your audience becomes effortless. Backed by fresh ideas and data-driven insights, you’ll have the confidence to make informed decisions every step of the way. 

Gen AI Image: edit or create personalized images, at speed 

Depending on the project, creating all the necessary assets can be a long and expensive process, involving photoshoots and intense creative effort for each variation. 

With our Creative Studio’s new Gen AI Image feature, users can edit or generate from scratch the assets they need in just a few clicks, with personalization built into the process. Here’s a few examples of what you can do:

• Generate endless personalized images, through a sophisticated prompt engineering process that ensures all outputs are aligned with your strategy.

• Create content variations, mixing and adjusting different context variables like weather condition, time and more, so you’ve got every scenario covered.
  
• Enrich existing images with brand new elements, using our inpainting mode.

Let your imagination be the limit as you experiment with new backgrounds, different details and brand new visuals, always remaining firmly on-brand.

Gen AI Copy: craft compelling messages easily and at scale

Crafting compelling copy is a crucial aspect of any strategy, but we understand the challenges that come with it—finding the right tone, adjusting the length, and ensuring it aligns perfectly with your brand’s voice. 

Coming to the rescue is Gen AI Copy, a sophisticated text generation feature to create tailored messaging that’s always aligned with your brand and goals. 

• Adjust the tone, choosing from a variety of styles to satisfy your unique messaging needs.
  
• Create as many variations as you need, while our prompt engineering process ensures all versions perfectly respond to your strategy.
  
• Modify the length to easily go from snappy tagline to detailed product description, depending on the content format you’re working on. 

Coming to the rescue is Gen AI Copy, a sophisticated text generation feature to create tailored messaging that’s always aligned with your brand and goals. 

Start your creative workflow transformation

In the world of content creation, blending visuals with words is where the magic happens. With GenAIssance, this synergy is taken to the next level, combining images and copy in a dynamic, multi-modal environment, to ensure your message hits the mark every time. 

And the best part? It does that while optimizing resources and amplifying impact, radically transforming the enterprise creative workflow. 

But don’t just take our word for it! Start your GenAIssance free trial now or get in touch with us, we’ll be happy to help. 

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