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Marketing and Generative AI: A Year of Big Changes

Imagine creating eight times more content while dramatically cutting costs. In 2024, brands that leveraged Generative AI in their creative workflows did just that. This once-futuristic technology has quickly become integral to how businesses operate, streamlining processes and unlocking creative possibilities we could only dream of a year ago....

Introducing GenAIssance: the creative workflow transformation begins

As the marketing and advertising landscape continues to evolve, new challenges and opportunities are radically shaping the way content is created.  For starters, customers expect more. Gone are the days of one-size-fits-all communication— people now crave content that speaks directly to them and responds to the world around them....