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Introducing GenAIssance: the creative workflow transformation begins

As the marketing and advertising landscape continues to evolve, new challenges and opportunities are radically shaping the way content is created.  For starters, customers expect more. Gone are the days of one-size-fits-all communication— people now crave content that speaks directly to them and responds to the world around them....

Generative AI and the Power of Creative Storytelling in Advertising

By Tommaso Vaccarella Generative AI and the Power of Creative Storytelling in Advertising An activity of telling or writing stories with different narratives and visuals, storytelling plays a large part in connecting with consumers. In the advertising world, creative teams play important roles in creating connections between consumers and...

How Connected-Stories builds multimodal content through the Creative Studio 

In a past blog post, we covered the Connected-Stories definition of multimodality. Now, it’s only fitting that we walk you through how it comes to life.  Welcome to “Platform Pros(e)”! In this new series, a platform pro and Connected-Stories Crew member will walk you through how the Connected-Stories platform...