Marketing and Generative AI: A Year of Big Changes
Imagine creating eight times more content while dramatically cutting costs. In 2024, brands that leveraged Generative AI in their creative workflows did just that. This once-futuristic technology has quickly become integral to how businesses operate, streamlining processes and unlocking creative possibilities we could only dream of a year ago....
LuisaViaRoma and Connected-Stories team up to revolutionize personalized content creation through Generative AI
LuisaViaRoma, the renowned global luxury fashion retailer, partnered with Connected-Stories, the AI-powered Creative Management Platform, to revolutionize its digital content creation and personalization process. ...
Unwrapping Success: How AI-Driven Content Personalization Will Shape this Holiday Season
With a new busy holiday season upon us, let's explore how Generative and Predictive AI can help brands stand out and strengthen customer relationships with personalized content....
Google Cloud Next ‘24: announcing GenAIssance Studio and Text-to-Live images integration
Our team was just in Vegas for Google Cloud Next ‘24, and we’re back with some exciting news! During last year’s edition, we took the stage in San Francisco to unveil GenAIssance, our creative module entirely powered by Generative AI. It was the first time we introduced Leo, our...
Introducing GenAIssance: the creative workflow transformation begins
As the marketing and advertising landscape continues to evolve, new challenges and opportunities are radically shaping the way content is created. For starters, customers expect more. Gone are the days of one-size-fits-all communication— people now crave content that speaks directly to them and responds to the world around them....
Transforming marketing and advertising content: the path towards Gen AI integration in 2024
Gen AI is transforming much more than just the content we create - it's driving a new, agile creative worfkflow. By Claudio Vaccarella....
Bayer’s Brand Experiences a Remarkable 46% Increase in Brand Awareness Thanks to Connected-Stories’ Hyper-Personalized Creative.
Bayer, a global leader in health and nutrition, recently embarked on a hyper-personalized advertising campaign for its Geffer brand...
Unleashing the Power of Machine Learning: Revolutionizing Hyper-Personalized Advertising for Unparalleled User Experiences
In our last blog post, we spoke to readers about our Generative Artificial Intelligence and Creative Personalization. We’re taking things to the NEXT level again...
Generative AI and the Power of Creative Storytelling in Advertising
By Tommaso Vaccarella Generative AI and the Power of Creative Storytelling in Advertising An activity of telling or writing stories with different narratives and visuals, storytelling plays a large part in connecting with consumers. In the advertising world, creative teams play important roles in creating connections between consumers and...
How Connected-Stories builds multimodal content through the Creative Studio
In a past blog post, we covered the Connected-Stories definition of multimodality. Now, it’s only fitting that we walk you through how it comes to life. Welcome to “Platform Pros(e)”! In this new series, a platform pro and Connected-Stories Crew member will walk you through how the Connected-Stories platform...