Generative AI and the Power of Creative Storytelling in Advertising
By Tommaso Vaccarella Generative AI and the Power of Creative Storytelling in Advertising An activity of telling or writing stories with different narratives and visuals, storytelling plays a large part in connecting with consumers. In the advertising world, creative teams play important roles in creating connections between consumers and...
How a Connected-Stories Pro Builds Multimodal Content in the NEXT Creative Studio
In a past blog post, we covered the Connected-Stories definition of multimodality. Now, it’s only fitting that we walk you through how it comes to life. Welcome to “Platform Pros(e)”! In this new series, a platform pro and Connected-Stories Crew member will walk you through how the Connected-Stories NEXT...
‘The Only Barrier is the Creative’s Imagination’ A Q&A with Branding Expert Greg Ricciardi
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...
‘The line between content and advertising will continue to blur.’ A Q&A with advertising entrepreneur JoAnna Foyle
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...