Tag: Advertising

Our team was just in Vegas for Google Cloud Next ‘24, and we’re back with some exciting news! During last year’s edition, we took the stage in San Francisco to unveil GenAIssance, our creative module entirely powered by Generative AI. It was the first time we introduced Leo, our...

Gen AI is transforming much more than just the content we create - it's driving a new, agile creative worfkflow. By Claudio Vaccarella....

By Tommaso Vaccarella Generative AI and the Power of Creative Storytelling in Advertising An activity of telling or writing stories with different narratives and visuals, storytelling plays a large part in connecting with consumers. In the advertising world, creative teams play important roles in creating connections between consumers and...

In a past blog post, we covered the Connected-Stories definition of multimodality. Now, it’s only fitting that we walk you through how it comes to life.  Welcome to “Platform Pros(e)”! In this new series, a platform pro and Connected-Stories Crew member will walk you through how the Connected-Stories platform...

The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...

The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...