Google Cloud Next ‘25: AI-powered Marketing – Google Cloud & Startup Secrets
At Connected-Stories, our mission is simple: help brands build authentic connections with their audiences by transforming the creative workflow. Our platform integrates Generative and Predictive AI enabling marketing and creative teams to deliver dynamic, personalized content at scale, across all channels and contexts. This year we had the honor...
Connected-Stories Strengthens Its Italian Team with the Appointment of Paolo Ciabattoni as Head of Business Development
Connected-Stories welcomes Paolo Ciabattoni as Head of Business Development to lead growth in Italy and drive content transformation for enterprise brands....
Google Cloud Next ‘24: announcing GenAIssance Studio and Text-to-Live images integration
Our team was just in Vegas for Google Cloud Next ‘24, and we’re back with some exciting news! During last year’s edition, we took the stage in San Francisco to unveil GenAIssance, our creative module entirely powered by Generative AI. It was the first time we introduced Leo, our...
Transforming marketing and advertising content: the path towards Gen AI integration in 2024
Gen AI is transforming much more than just the content we create - it's driving a new, agile creative worfkflow. By Claudio Vaccarella....
Generative AI and the Power of Creative Storytelling in Advertising
By Tommaso Vaccarella Generative AI and the Power of Creative Storytelling in Advertising An activity of telling or writing stories with different narratives and visuals, storytelling plays a large part in connecting with consumers. In the advertising world, creative teams play important roles in creating connections between consumers and...
How Connected-Stories builds multimodal content through the Creative Studio
In a past blog post, we covered the Connected-Stories definition of multimodality. Now, it’s only fitting that we walk you through how it comes to life. Welcome to “Platform Pros(e)”! In this new series, a platform pro and Connected-Stories Crew member will walk you through how the Connected-Stories platform...
‘The Only Barrier is the Creative’s Imagination’ A Q&A with Branding Expert Greg Ricciardi
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...
‘The line between content and advertising will continue to blur.’ A Q&A with advertising entrepreneur JoAnna Foyle
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...