Unleashing the Power of Machine Learning: Revolutionizing Hyper-Personalized Advertising for Unparalleled User Experiences
In our last blog post, we spoke to readers about our Generative Artificial Intelligence and Creative Personalization. We’re taking things to the NEXT level again...
Generative AI and the Power of Creative Storytelling in Advertising
By Tommaso Vaccarella Generative AI and the Power of Creative Storytelling in Advertising An activity of telling or writing stories with different narratives and visuals, storytelling plays a large part in connecting with consumers. In the advertising world, creative teams play important roles in creating connections between consumers and...
‘The line between content and advertising will continue to blur.’ A Q&A with advertising entrepreneur JoAnna Foyle
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...
Multimodal Content? What is it and how does it benefit creative ad personalization strategies? 
Claudio Vaccarella, CEO Here at Connected-Stories, we’re constantly educating ourselves to improve: the NEXT platform UX, the company culture, and the approach we take as an ad tech vendor. We share these educational moments internally (and externally soon!), and sometimes we find new ways to explain the workings of...
‘Creative relevance is an enormous challenge’ A Q&A with Media Trust and Safety Specialist John Montgomery
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...