‘The Only Barrier is the Creative’s Imagination’ A Q&A with Branding Expert Greg Ricciardi
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...
Multimodal Content? What is it and how does it benefit creative ad personalization strategies? 
Claudio Vaccarella, CEO Here at Connected-Stories, we’re constantly educating ourselves to improve: the NEXT platform UX, the company culture, and the approach we take as an ad tech vendor. We share these educational moments internally (and externally soon!), and sometimes we find new ways to explain the workings of...