Generative AI and the Power of Creative Storytelling in Advertising
By Tommaso Vaccarella Generative AI and the Power of Creative Storytelling in Advertising An activity of telling or writing stories with different narratives and visuals, storytelling plays a large part in connecting with consumers. In the advertising world, creative teams play important roles in creating connections between consumers and...
How a Connected-Stories Pro Builds Multimodal Content in the NEXT Creative Studio
In a past blog post, we covered the Connected-Stories definition of multimodality. Now, it’s only fitting that we walk you through how it comes to life. Welcome to “Platform Pros(e)”! In this new series, a platform pro and Connected-Stories Crew member will walk you through how the Connected-Stories NEXT...
‘The Only Barrier is the Creative’s Imagination’ A Q&A with Branding Expert Greg Ricciardi
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...
The ChatGPT Wave: Exploring the Potential of Generative AI in Creative and Advertising
by Claudio Vaccarella Blog title courtesy of chatGPT These are exciting times for anyone interested in or developing applications for AI in every sector, including advertising. We’re seeing Generative Artificial Intelligence (GAI) go viral on social media with image generators, editors, and chat AIs that can answer basically any...
‘The line between content and advertising will continue to blur.’ A Q&A with advertising entrepreneur JoAnna Foyle
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...
‘The creative message defines success’ A Q&A with ad tech investor and advisor Mainardo de Nardis
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...
Multimodal Content? What is it and how does it benefit creative ad personalization strategies? 
Claudio Vaccarella, CEO Here at Connected-Stories, we’re constantly educating ourselves to improve: the NEXT platform UX, the company culture, and the approach we take as an ad tech vendor. We share these educational moments internally (and externally soon!), and sometimes we find new ways to explain the workings of...
‘Creative relevance is an enormous challenge’ A Q&A with Media Trust and Safety Specialist John Montgomery
The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...
Post-Cookie World: “Quality Content will make brands stand out”
The world of digital advertising is transforming. With the gradual phasing out of third-party cookies for tracking advertising campaigns, alternative methods for user identification are emerging. Recently several browsers, such as Apple’s Safari and Mozilla’s Firefox, have decided to no longer support third-party cookies, in response to consumer requests...