As the marketing and advertising landscape continues to evolve, new challenges and opportunities are radically shaping the way content is created.  For starters, customers expect more. Gone are the days of one-size-fits-all communication— people now crave content that speaks directly to them and responds to the world around them....

Gen AI is transforming much more than just the content we create - it's driving a new, agile creative worfkflow. By Claudio Vaccarella....

Bayer, a global leader in health and nutrition, recently embarked on a hyper-personalized advertising campaign for its Geffer brand...

In our last blog post, we spoke to readers about our Generative Artificial Intelligence and Creative Personalization. We’re taking things to the NEXT level again...

By Tommaso Vaccarella Generative AI and the Power of Creative Storytelling in Advertising An activity of telling or writing stories with different narratives and visuals, storytelling plays a large part in connecting with consumers. In the advertising world, creative teams play important roles in creating connections between consumers and...

In a past blog post, we covered the Connected-Stories definition of multimodality. Now, it’s only fitting that we walk you through how it comes to life.  Welcome to “Platform Pros(e)”! In this new series, a platform pro and Connected-Stories Crew member will walk you through how the Connected-Stories NEXT...

The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...

by Claudio Vaccarella Blog title courtesy of chatGPT These are exciting times for anyone interested in or developing applications for AI in every sector, including advertising. We’re seeing Generative Artificial Intelligence (GAI) go viral on social media with image generators, editors, and chat AIs that can answer basically any...

The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media...

The role of advertising is changing. Consumers have more media options than ever before, and the acceleration of technology has changed how they interact with that media. Advertisers are working with these behavioral shifts, along with a crowded market and economic uncertainty, in their quest to engage consumers. Good...