OMD and Connected-Stories launch McDonald’s first interactive video DCO campaign
OMD and Connected-Stories launch McDonald’s first video strategy with interactive and dynamic video formats for the reopening of McDrive. Through a number of dynamic and personalized video ads, McDonald’s aims to showcase personalized offerings based specifically dedicated to different audience segments within the video ads themselves. Through Connected-Stories creative...
How Artificial Intelligence Is Reshaping Online Marketing
A.I. is the future of advertising. From personalized content, to predicting strategies, the learning engine will help Marketers answer the new expectations of consumers....
IAB June 2020 Report: Video Advertising is All About Connected-TV, Interactivity and Measurability
IAB's 2020 report showcases the rise of Connected-TV as a productive advertising medium, and the tools associated to using it successfully. ...
Connected-Stories joins 4A’s Accelerate Access Program
Connected-Stories partners up with 4A's launching a free to access initiative for 4A's members agencies.
Connected-Stories will make its platform and team available for free to help 4A's agencies members restart after COVID-19....
Omnicom Media Group Italy chooses Connected-Stories Creative Management Platform as Premium Partner
Omnicom Media Group Italy partners with Connected-Stories to enhance its data-driven offer with the startup’s creative management platform. Through this partnership, Omnicom Media Group, widely nowned for the use of data and audiences in all advertising strategy and planning processes, confirms the increasing importance of personalized content, thus closing the gap between media and creative strategy. « Historical moments like one...
Connected-Stories, the platform for managing advertising creatives in smart-working
With working remotely being the new normal, facilitating creative setup and ads monitoring is essential...
Apple Clarifies Its Anti-Tracking Policy For Safari – And Possible Exceptions.
Apple shed light on its policy on cross-site tracking prevention last week ...
Triboo Group expands its advertising offerings with new interactive videos: StorySelling and Engagemotion.
The two solutions were implemented by...