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OMD and Connected-Stories launch McDonald’s first interactive video DCO campaign

OMD and Connected-Stories launch McDonald’s first video strategy with interactive and dynamic video formats for the reopening of McDrive. Through a number of dynamic and personalized video ads, McDonald’s aims to showcase personalized offerings based specifically dedicated to different audience segments within the video ads themselves. Through Connected-Stories creative...

Connected-Stories joins 4A’s Accelerate Access Program

Connected-Stories partners up with 4A's launching a free to access initiative for 4A's members agencies. Connected-Stories will make its platform and team available for free to help 4A's agencies members restart after COVID-19....

Omnicom Media Group Italy chooses Connected-Stories Creative Management Platform as Premium Partner

Omnicom Media Group Italy partners with Connected-Stories to enhance its data-driven offer with the startup’s creative management platform. Through this partnership, Omnicom Media Group, widely nowned for the use of data and audiences in all advertising strategy and planning processes, confirms the increasing importance of personalized content, thus closing the gap between media and creative strategy. « Historical moments like one...