Connected-Stories appoints Matthew Kramer as Chief Revenue Officer US
Posted On May 4, 2021
Connected-Stories taps OMG’s Matthew Kramer to become their CRO with the objective to lead the expansion of Connected-Stories in the US.
NEW YORK, May 4, 2021 – Connected-Stories, creative management platform leader in real-time data-driven and interactive video advertising space, has announced the appointment of Matthew Kramer as the company’s Chief Revenue Officer.
In this newly created role, Kramer will lead Connected-Stories expansion into the US market bringing the platform into the hands of both creative and media agencies along with brands and publishers in order to provide holistic solutions for managing the consumer journey through the use of video ads across online video, addressable tv, and digital out of home channels.
Matthew Kramer brings over 20 years of successful advertising leadership experience and growth to innovative products for advanced video and tv solutions. Prior to joining Connected-Stories, Kramer spent over eleven years in different roles at Omnicom Media Group where he helped OMG agencies launch and operationalize their capabilities in data-driven linear, household addressable and OTT as their Managing Director of Advanced Advertising.
“The company is rapidly growing on a monthly basis and the last 12 months have cemented our beliefs pushing us to turn Connected-Stories into a global platform for advertisers and their agencies” commented Claudio Vaccarella Founder & CEO. “Bringing Matthew on board to fuel the expansion in the US market is only the beginning. Matt is going to play an instrumental role given his experience in the market on all-things client facing and product related.”
“I have dedicated the first half of my career making media more automated and accountable with performance being central to every step. I believe the next frontier will be applying the same data-driven, automated personalization capabilities to the creative space” stated Kramer. “This is particularly important as our industry starts to struggle with the loss of signals for targeting. Data-driven, interactive creative will play a major part in maintaining addressability as we move into the future. That is why I am so excited to join Connected-Stories on this next adventure!”
Connected-Stories is the first Creative Management Platform built to transform your video into data-driven, actionable creatives to deliver personalized consumer experiences in real-time at scale. The company’s mission is to bring together Advertisers, Creatives, Data and Media Professionals to create engaging, informative and relevant data-driven video advertising strategies for every stage of the consumer journey. Connected-Stories implements a patented model to produce video ads in real-time and at scale. The platform synchronizes videos and interactive widgets using multiple layers orchestrated by machine-learning algorithms.