Menu

DSPs Macros Integration for Personalization

THE IMPORTANCE BEHIND INTEGRATING WITH DSPs

2 Min. Read

Through the integration between Connected-Stories and Demand-Side Platforms, advertisers can leverage the highest levels of personalization, while streamlining management of dynamic contents.

A large number of parameters and info can be passed down to Connected-Stories from any DSP. These data are passed on to Connected-Stories at the ad call level, so right after the DSP won the bid and a fraction of millisecond before it calls Connected-Stories to serve the ads. The way these parameters are passed to Connected-Stories is through the use of Macros inserted within the Connected-Stories ad tags when distributing a campaign. Each DSP uses different Macros and naming conventions but the idea behind it remains consistent across every tech stack.

What does Connected-Stories do with those incoming signals?

Data coming in from the DSPs’ Macros fall within the category of 3rd party data in regards to Connected-Stories. These data are then classified as audience-based data to distinguish them from behavioral data, generated based on how users interact with the advertising content. Macro’s data can therefore be used within both the Journey Designer and the Storyboard in order to personalize the user journey (creative sequencing) but also as inputs for DCO-like variations.

Among data that can be passed through Macros, the most often used are signals related to audience segments, specific publishers or networks, the content where the ad is going to be served, geo-related data and a multitude of standard and custom parameters. As always, sky is the limit here and the more we go on the more we see creative ways to use these feature.

So far, Connected-Stories is guaranteeing integration with some of the most important Demand-Side Platforms: DV360, MediaMath, The Trade Desk and Adform.

many experts feel weight gain, and not disease prevention, is the real reason antibiotics are so widely used order clomid online so, it should come as no surprise that weight gain counts as one of the telltale signs of antibiotic damage and subsequent yeast overgrowth buy cheap antibiotics online the drugs are used to kill bacteria. certainly, many people have benefited from using them buy baclofen no prescription back in the 1950s, two researchers in albany, new york, worked to develop an antimicrobial drug from a substance produced by a soil-based fungus buy gabapentin without prescription as an adult human, you have three to four pounds of beneficial bacteria and yeast living within your intestines we,ve talked about the link between fungus and human disease order misoprostol online some scientists have linked non-steroidal, anti-inflammatory drugs (nsaids) such as naproxen and ibuprofen to the problem so, it should come as no surprise that weight gain counts as one of the telltale signs of antibiotic damage and subsequent yeast overgrowth